I passed my first CLEP today. I took the Principles of Marketing and passed with a 51. I took this test first because I heard it was easy, however, I found it to be so boring that I had a difficult time studying for it, coupled with studying for Cisco CCNA which I also passed and poor planning on my part, taking the exam after working 12 hours and getting 3 hours of sleep, but a pass is a pass for CLEP. I did make it thought all of the IC sections and I took the 3 practice test in the REA 5th edition book.

I’m glad this one is over, now I can start studying for the fun ones!

For anyone preparing to take this exam know the following:

Pricing Polices and Strategies (Price Elasticity, Psychological pricing)
Distribution Systems (channel functions and Behavior)
Product Life Cycle
Brand Management
Product Mix and Concepts
Demographics
Market Segmentation
Organization and Industrial Markets
Marketing Ethics