I took the Marketing exam on Thursday and scored 71. Studied IC almost exclusively, but it helped to also have experience in this field. Found the exam straightforward with few challenging questions. Finished in 45 minutes.

Found these tips from another forum member very helpful in preparing for the exam:

Know what Star, Problem Child, Cash Cow, and Dog are.
Know all about the Four P's: Product, Place, Price, Promotion.
Know the stages of Buying Behavior.
Know the stages of New-product Development.
Know the stages of the Product Adoption Process.
Know what Vertical and Horizontal Channel Distribution are.
Know the Types of Buyers in the Product Diffusion Process.
Know Elasticity/Inelasticity of Demand.
Know New-task Buying, Straight Rebuy, Modified Rebuy.
Know Push Promotion and Pull Promotion.
Know the Sherman Antitrust Act.
Know the Clayton Act.
Know the Federal Trade Commission Act.
Know the Robinson-Patman Act.

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Amy
Excelsior College - BS Business


CLEPS
Humanities 67
Natural Sciences 62
Social Sciences and History 67
Principles of Macroeconomics 64
Principles of Microeconomics 60
American Government 52
Principles of Management 70
Principles of Accounting 54
Principles of Marketing 71
Business Law 65

DSST
Principles of Finance 53
Business Law II 53

FEMA
15 credits