Hi, I have a background in marketing. As soon as I get done w/ Excelsior later this week I'll dedicate some time to writing up a CHEAP marketing plan for you. I'll do it for free as a way of saying "thank you" for the help.
* Here is what you have going for you... This Forum! I've been an IC member on and off for years now (am currently)- originally I wasn't overly impressed but it became more accurate. Since finding this forum that you set up I am overjoyed! I have had more help from members here than anywhere else.
-This has been a link for a lot of us. In essence you have a lot of volunteers!
* Make your IC flyer easier to see and access. Make it captivating (in that) if you were a total stranger and you glanced at it for 2-3 seconds, would it get your attention?
* Consider a myspace page. Ask the current members/ forum to link it. It may not be a heavy hitter but it is one more free option.
* Get testimonials!!! When someone is unsure of something they look to others for advise. You have a lot of us who would gladly give props to IC- OPEN UP A TESTIMONIALS link (make it obvious).
*Maybe set up a CLEP/DSST/EC info page (1pg.) describing these.
*One of the bigger problem I see isn't getting IC on the map, it's getting CLEP + DSST on the map. I'm close w/ the staff at FSU testing and they fumble through the set-up. They said that almost no-one takes DSST's or CLEP's.
*I'll do some thinking but maybe you should target community colleges and maybe even certain High Schools?
*Military testing offices (obviously) are gold. Let me try to get clearance to the DLI and I'll go to their office.
-Let me finish EC and I'll put some serious effort into this and see if I can't give IC a boost.
-Thanks again for this forum. It has helped me tremendously.

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The best things in life aren't things.
~Brandon