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My Degree Plan @ TESC and Progress - Lady Grace of Pemberley - 06-18-2013

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Marketing Communications TECEP
Score: Pass


Just found out that I passed this TECEP, so here are my thoughts on this test.

It took me about 5 1/2 weeks to get my grade.

The first thing on the exam was the 30 multiple-choice questions, then 7 essay-ish questions (you were allowed to select from 10 essay topic choices). There was a short survey to complete after the test. And there was a bubble sheet to use for selecting your answers to the multiple-choice section.

I used PROMO by O'Guinn as my primary book (read through the whole thing) and reviewed chapters 1, a little of 2, 4, 7, and 12 of Barron's Marketing book. I wish I had used Marketing a little bit more - I felt like there were some things I missed because of not reading that. FOLLOW THE FACT SHEET!! I made the mistake of not looking at the fact sheet until the morning of my test, but it had some great, specific things you should know.

I studied for this test for less than two weeks. First I read the textbooks, and then worked on Quizlet flashcards and a few quizzes (see below). One of the last minute things I did was to write a quick study guide based on what everyone here said to know, and I'm glad I did that - if I hadn't reviewed that study guide, I probably would have gotten a few more questions wrong.

I was able to take the exam at my local library, and I used pretty much all of the three hours provided - it was really tight towards the end. I originally estimated that I would only have time to answer about five of the essay questions (I only knew about five really well, and knew I could go really in-depth for those).

Here are some more things you should know before taking this test:
•Purpose of advertising
•Demographics, psychographics, geographics, etc.
•Publicity
•Madison and Vine
•Inelastic demand
•Controversial advertising regulation topics
•Advertising and children
•Research types
•Uniquenesses of markets (such as organization, consumer)
•Direct marketing
•Departments of an advertising firm
•Black box buyer behavior
•Telemarketing
•VALS
•Challenges of websites
•Marketing/Communications Mix
•IMC
•The difference between the communication/promotion mix and the marketing mix
•Channels of communication
•Target marketing and market segmentation
•Five parts of the buyer process
•Steps in the Strategic Management Planning Process
•Relationship marketing
•Integrative marketing system
•Promotion
•The subtle difference between segmentation, differentiation, and positioning
•Deception in marketing
•Public Relations
•Types of tests for determining the success of a promotional campaign
•Philosophies (such as relational and societal)
•What promotions should be used for what types of markets (such as business, consumer, etc.)
•Sales Promotion
•Websites in relation to marketing
•The different markets a company sells to and how they sell to different markets
•Sales
•When and for what reason certain kinds of advertising are used (radio vs. TV vs. magazine vs. newspaper vs. internet, etc.)

Quizzes:
Basic Marketing*|*Quiz Questions
Multiple Choice Quiz
Practice Quizzes
Marketing: Managing Profitable Customer Relationships

Marketing Website:
Marketing Concepts, Theory and Practice

iTunes Lectures:
https://itunes.apple.com/us/itunes-u/principles-marketing-mktg/id436761630

Good Quizlet Flashcard Sets:
Part 1: Marketing Communications TECEP: General Information (Part 1) flashcards | Quizlet
Part 2: Marketing Communications TECEP: General Information (Part 2) flashcards | Quizlet
Part 3: Marketing Communications TECEP: General Information (Part 3) flashcards | Quizlet
Part 4: Marketing Communications TECEP: General Information (Part 4) flashcards | Quizlet
AND
Marketing Communications flashcards | Quizlet

Official fact sheet and practice test:
http://www2.tesc.edu/tecep_desc/MAR-321.pdf

Hope that helps! Let me know if you have any questions. Big Grin

My Degree Plan @ TESC and Progress - Lady Grace of Pemberley - 06-18-2013

My "I'm Done" post: http://www.degreeforum.net/general-education-testing-discussion/19648-im-done.html Wink Wink