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Straighterline BUS309 Digital Marketing - Excellente - 04-04-2018

I am going to be taking BUS309 Digital Marketing this weekend because I need an UL credit at TESU (I  checked with advising and it still is UL).  Because I am taking a few courses in one month, I want to work ahead on assignment #1.

I have been working on it for the last 2 days and I am at a loss! From previous experience with study.com's assignments, I know that they are not very specific with instructions.

For those who have taken this course, can you tell how to approach it? Are they looking for a 'correct' digital marketing plant? Do they look at content, or just that you answer the questions to some degree? 

How do you approach this when you have not idea what to do??

RE: Straighterline BUS309 Digital Marketing - TacticalTechie - 04-05-2018

I'm assuming you're talking about Digital Marketing from Study.com (not straighterline)? If so, I took this course last year and found that they mainly look to see whether you are able to apply the concepts presented in the course well enough in your digital marketing plan. I wrote mine over the course of an all-nighter and it wasn't pretty, but I still managed to get an A.

I did find that the description and guidelines they give you are somewhat vague and confusing, so if you need an example feel free to PM me.

RE: Straighterline BUS309 Digital Marketing - Excellente - 04-05-2018

Correction: course is from study.com and not SL... Here's the assignment

Digital Marketing Plan 

  1. Title Page: Includes the title and the submission date. Please do not include your name.

  2. Table of Contents: page with major section names and their associated page numbers.

  3. Executive Summary: 350 to 500-word summary of the highlights of the entire plan. Tip: It is easiest to write this last.

  4. Business Goals and Marketing Objectives: 100 to 250-word description that details the business goals and marketing objectives.

  5. Situation Analysis: 1000 to 2000-word summary of the key market and environmental factors.

  6. Digital Competitive Review: at least 500 words including a focused digital marketing review of the company and their top three competitors.

  7. Recommended Digital Strategy: at least 300 words about your recommended marketing campaign including digital marketing and media strategy.

  8. Campaign Message: at least 200 words about your digital campaign message.

  9. Editorial Calendar and Budget: 300 words detailing recommended digital marketing activities by month including creative, agency and digital media with budget allocations by publisher/platform, include a sample of a one-month editorial calendar for next year.

  10. Monitoring and Optimization: at least 200 words describe how you will measure and improve digital marketing performance during the campaign. Be specific.


RE: Straighterline BUS309 Digital Marketing - d.cononge - 04-05-2018

(04-04-2018, 08:57 PM)Excellente Wrote: I am going to be taking BUS309 Digital Marketing this weekend because I need an UL credit at TESU (I  checked with advising and it still is UL).  Because I am taking a few courses in one month, I want to work ahead on assignment #1.

I have been working on it for the last 2 days and I am at a loss! From previous experience with study.com's assignments, I know that they are not very specific with instructions.

For those who have taken this course, can you tell how to approach it? Are they looking for a 'correct' digital marketing plant? Do they look at content, or just that you answer the questions to some degree? 

How do you approach this when you have not idea what to do??

Hello. I would go ahead and take study.com hospitality marketing, which is UL. I contacted TESU and they approved it for marketing requirement. The course work is super easy, and the 2 2,0000+ word essays are pretty easy. Check with TESU 1st, but I would definitely go with Hospitality Marketing because its a lot easier than digital marketing.

RE: Straighterline BUS309 Digital Marketing - TacticalTechie - 04-05-2018

I attached my digital marketing plan and powerpoint summary to this post. All of the sources I found via Google search and the information they give you in the course. I think I lost a few points due to grammar and APA formatting, but overall it was still enough to pass.

Hope this helps.

RE: Straighterline BUS309 Digital Marketing - cookderosa - 04-06-2018

Dang... I got excited for a minute. Oh well lol