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Skip the OPM! Colleges are creating their own online portal...
#1
Lindenwood University is an example of one of those smaller universities that's creating their own "global" portal to attract prospective students.  I think it's a better idea than using that "expense" on OPM's, they can have it all setup internally instead of paying an outside OPM to manage/market their programs.

Link: Colleges Pull Away From The For-Profit Companies That Run Online Programs (forbes.com)
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#2
This makes total sense to me.  After all, any decent university is going to have all the skill/knowledge within their own organization.  They just have to bring it together in a new way.
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