TESU BSBA Capstone - Case Study

[Merlin]

Did you evaluate the costs and sales and margin? I thought that was the point of value chain analysis. I decided to just stick what they used in their annual report into a table and called it done. I wonder if we are doing the same cases being only one semester off. This was for Amazon and they do give broad categories of what I would think are the primary and support aspects of the value chain in their report. I decided not to break them down any further than what they had already done, though.

IMO, the point of a value chain analysis is to break down the activities that make up the value chain and present them visually to give you a better understanding of how a company creates consumer value and saves costs (and/or supports sustained competitive advantage). In a full analysis, a cost assessment can be done as a second part of the process, but I didn't perform the costs assessment aspect, just the base value chain analysis itself since that was what was requested. My teacher liked my paper and I scored a 98 (marked down 2 points for some something APA related) so it seemed appropriate.

The approach taken probably doesn't matter as long as the end results show how the company's value chain works and how it helps a company's bottom line. But yes, the value chain analysis I did was also for Amazon. I didn't mention a specific company since case studies vary from section to section and I don't want to give away too much information. We're overlapping since we're so close in dates I'm sure.