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Legit? Textbook for TESU business capstone
#11
(11-27-2018, 03:05 PM)fork Wrote: Can any of you taking it this year list the cases in it? I have another book now that is supposedly the latest one.

Section A: Crafting Strategy in Single-Business Companies

Case 1: Mystic Monk Coffee
Case 2: Airbnb in 2016: A Business Model for Sharing Economy
Case 3: Amazon.com's Business Model and Its Evolution
Case 4: Costco Wholesale in 2016: Mission, Business Model, and Strategy
Case 5: Competition in the Craft Beer Industry
Case 6: TOMS Shoes in 2016: An Ongoing Dedication to Social Responsibility
Case 7: Fitbit, Inc.: Has the Company Outgrown Its Strategy?
Case 8: Under Armour's Strategy in 2016-How Big a Factor Can the Company Become in the $250 Billion Global Market for Sports Apparel and Footwear?
Case 9: Lululemon Athletica, Inc. in 2016: Can the Company Get Back on Track?
Case 10: Etsy, Inc.: Reimagining Innovation
Case 11: Gap, Inc.: Can It Develop a Strategy to Connect with Consumers in 2016?
Case 12: Uber in 2016: Can It Remain the Dominant Leader of the World's Fast Emerging Ride-Sharing Industry?
Case 13: Panera Bread Company in 2016: Is the Company's Strategy to Rejuvenate the Company's Growth Working?
Case 14: Chipotle Mexican Grill in 2016: Can the Company Recover from Its E. Coli Disaster and Grow Customer Traffic Again?
Case 15: GoPro's Struggle for Survival in 2016
Case 16: Tesla Motors in 2016: Will Its Strategy Be Defeated by Low Gasoline Prices and Mounting Competition?
Case 17: The South African Win Industry in 2016: Where Does It Go from Here?
Case 18: Ford Motor Company: New Strategies for International Growth
Case 19: The Green Music Center at Sonoma State University
Case 20: Ricoh Canada Inc.

Section B: Crafting Strategy in Diversified Companies

Case 21: Mondelez International: Has Corporate Restructuring Produced Shareholder Value?
Case 22: LVMH in 2016: Its Diversification into Luxury Goods

Section C: Implementing and Executing Strategy

Case 23: Robin Hood
Case 24: Dilemma at Devil's Den
Case 25: Southwest Airlines in 2016: Culture, Values, and Operating Practices
Case 26: Rosen Hotels & Resorts: Delivering Superior Customer Service
Case 27: Nucor Corporation in 2016: Contending with the Challenges of Low-Cost Foreign Imports and Weak Demand for Steel Products
Case 28: Tim Cook's Leadership and Management Style: Building His Own Legacy at Apple

Section D: Strategy, Ethics, and Social Responsibility

Case 29: NCAA Football: Is It Worth It?
Case 30: Rhino Poaching in South Africa: Do National Parks Have Sufficient Resources to Fight Wildlife Crime?
Case 31: Conflict Palm Oil and PepsiCo's Ethical Dilemma
Working on: Debating whether I want to pursue a doctoral program or maybe another master's degree in 2022-23

Complete:
MBA (IT Management), 2019, Western Governors University
BSBA (Computer Information Systems), 2019, Thomas Edison State University
ASNSM (Computer Science), 2019, Thomas Edison State University

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[-] The following 1 user Likes Merlin's post:
  • suzycupcake
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#12
Thank you! It looks like I have the right one now. I appreciate your taking the time to type that out.
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