Where Do All Your Tuition Dollars Go for Online College? Surprising Breakdown

[studyingfortests]

Why would any school spend so much money on television advertising today? That's a very dated method of marketing especially when you're looking for students in an online program.

I would not be surprised if they are specifically targeting students who are not particularly Internet savvy.  Back in the day, I used to see ads for the seediest trade schools on daytime television, promising ridiculously high wages. And with USC under fire for targeting extremely low income folks for its north-of-100K MSW, it would not surprise me at all to see these programs intentionally going after vulnerable and not-particularly-savvy folks. Television is a great way to find those folks.