ULondon & Coursera

[smartdegree]

Diplomas from any one of the constituent colleges don't have the college name but are awarded by the University of London. Think of it like the Harvard colleges and Harvard University. They also directly award degrees (not only through Coursera, and not only via distance).

That used to be true (over 20 years ago).   Today, most of the University of London college and all of the prestigious ones (like LSE, LBS, UCL) award their own degrees.  Legally speaking, they no longer function as units of the University of London, but are now individual universities offering their own degrees unconnected to the University of London.  
In practice, the University of London is just a "club" that shares certain facilities.  LSE and UCL are separate universities with separate degree awarding powers.