What are micro-credentials and who is completing them?

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In my field there are certifications that mean something and certs that really have very little value.  You can do something that's quick and easy - put it on your resume and hang it on the wall but your colleagues know the difference and will smirk a bit if you're making a big deal out of nothing.  Here's a good one
Beck Institute | Home

Here's the one I'm working on now
ASCH | American Society of Clinical Hypnosis