TESU Debuts New Logo

[posabsolute]

It's interesting, but I don't feel it's particularly great; I think this is partly because of the letters which I guess they can't fix. TESU looks like Jesus or something religious, and it never felt quite right to me.


I think it's a bit poorer on LinkedIn tho due to having a very cramp space: https://www.linkedin.com/school/thomas-e...niversity/

[PLEX]

Might be Tom's bulbous Tardis that helped them be a leader in ONLINE education since 1972.

[LevelUP]

Via email: 

We are thrilled to announce that Thomas Edison State University is unveiling a brand new logo this week, symbolizing the culmination of our 50th anniversary celebrations and heralding an exciting leap into the future. You will see this new logo on our marketing materials, our website and our social media accounts beginning today.

Since our establishment in 1972, TESU has been a leader in adult online education, constantly innovating in credit recognition for prior learning, forming unique partnerships and delivering cutting-edge online courses.
TESU Icon
Our new logo, featured at the top of this e-mail, retains the distinguished burgundy of its predecessor while introducing vibrant accents of gold and deep gray, paying homage to our rich heritage. The block lettering of "TESU" strengthens our identity while honoring our history. Alongside the logo, a new icon (right) embodies forward thinking and progress, illuminating the path of education.

The contemporary design of the logo reflects our commitment to honoring our past while embracing transformation. As we embark on this journey, we celebrate our five decades of transformative education. Rooted in innovation, we continue to shape the future of higher education, ensuring a brighter tomorrow for our students and communities.

The meticulous process of designing the logo involved thorough research and feedback from stakeholders, including staff, students, and alumni. We hope you'll join us in embracing this modern brand as we forge ahead into an exciting future for TESU.

No more of that blurry thing that supposedly depicted a clock tower.  
I was one of the students involved in this initiative last year, glad to see they finally launched the new design.

Is that a pawn? A pope hat?

I thought it was a knot of a white tie.

Font and color choice of TESU looks nice though. Oh well. One out of two came out good.

Holy Jesus! What is that?

https://streamable.com/yvrpx3

[rachel83az]

I can see the Edison lamp. Definitely. https://www.aliexpress.us/item/3256805715072225.html

However, it also does look like a chess piece. Which seems appropriate. Gathering sufficient appropriate credits for a TESU degree can sometimes feel like playing 4D chess.

[Pats20]

Not a fan. This is actually worse than the 50 year thing tgey had going on.

[bluebooger]

its a butt plug

don't ask me how I know

[Captainrekt000]

New mascot - The Thomas Edison Popes!

[bjcheung77]

That's what I was going to say, it looks like the type of cap or hat, whatever it's called that a pope would wear...

[LevelUP]

I noticed that a lot of people in this thread aren't doing a very good job at looking at the new logo.

You need to REALLY look at it closely. 

I made a video to explain what I mean. I zoomed in on the logo so you can get a good look at it. 

https://streamable.com/cmes2n

[posabsolute]

wait wait wait... Is the yellow triangle supposed to be a light? How does it make sense that light is shining ON the lightbulb?